Video production has evolved gradually over the years. When it comes to corporate videos, there are many old beliefs, myth and certain set standards which these videos needed to oblige with to come under the category of corporate videos.

We too have seen and noticed that corporate video production is surrounded by a haze of misconceptions. There’s still a surprising amount of confusion, half-truths, and outdated assumptions floating around. We thought of writing this blog to debunk these myths.

But why do we want to debunk these myths? Because we believe that video is one of the most powerful tools a business can leverage, only if it’s approached with the right mindset and knowledge. Our goal is to clear the clutter of outdated or misguided narratives and empower you to think differently.

Here are 10 common myths related to corporate video production, which we debunk with examples.

Myth 1

“Corporate videos are boring by nature.”

Fact

With the right storytelling, visuals, and editing, corporate videos can be as engaging as commercials or short films. They don’t have to be dull. In fact, some of the most engaging content online comes from brands telling their stories in creative ways.

Example

Deloitte’s “The Green Dot” Campaign

They launched a cinematic brand film that felt more like a short movie than a corporate video. It used storytelling, humor and high production value to communicate their mission and values. It resonated with both clients and employees.

We have attached the link to the videos below for your reference.

Video 1- https://youtu.be/g_7ppvbUm-w?si=z4K-bZ03AA08b-KC

Video 2- https://youtu.be/z2vdBt6VaTg?si=1you6FIiqhax5BxM

Myth 2

“Anyone with a smartphone can make a professional video.”

Fact

While smartphones are powerful, professional video production involves lighting, sound design, scripting, editing & storytelling expertise. The quality of a professional video comes from the team, the planning, and execution behind the camera, not just the device itself.

Example

Apple’s “Shot on iPhone” Campaign

They are often cited as proof that smartphones can produce professional-quality video. Yes, the footage is captured on an iPhone. But here’s the catch: These videos are created with the help of professional crews, including directors of photography, lighting technicians, sound engineers, colorists & editors. They use cinema-grade lighting, stabilizers, external microphones & post-production tools to achieve that polished look.

Video link- https://youtu.be/-sDgnNXFPkg?si=52-4VAjKgn-WVoLW

Myth 3

“Longer videos are more informative & effective.”

Fact

Attention spans are short. Therefore, short and focused videos often perform better and are more memorable. Short videos convert better as they are easier to share. It helps educate sellers faster. The example below proves that briefness with clarity beats length with clutter.

We are not saying that long videos are not required anymore. If you have to cover a topic in depth, with each and every detail, then in that case you should go for long videos. You can repurpose this long video into shorter videos and then post it on social media to increase the reach of your video.

Example

Square Retail’s Explainer Video

When they needed to explain its multi-channel selling features, they opted for a short, focused explainer video instead of a lengthy, feature-heavy one. In under 2 minutes, the video clearly identified the challenge of managing multiple sales channels & demonstrated how Square simplifies inventory, fulfillment & customer support, proving that concise content can be both informative & highly effective. Video attached for your reference.

Video 1- https://youtu.be/rOz28Lau2wk?si=aYPwBIoGpQ9kMFp5

Video 2- https://youtu.be/KF5ydfPeZlU?si=8FUQgtb-2d7ajKyE

Myth 4

“Animation is only for kids or entertainment.”

Fact

Animated explainer videos are powerful tools for simplifying complex corporate messages.

Example

Starbucks’ Animated Coffee Journey Video

They used an animated video to walk viewers through the journey of coffee, from bean to cup. Rather than using live-action footage, they chose clean, modern motion graphics to illustrate the sourcing, roasting & brewing process. The animation style was elegant & brand-aligned, clearly designed for an adult audience interested in quality & sustainability.

The video was short & highly informative, effectively communicating Starbucks’ values & commitment to ethical sourcing. It demonstrated how animation can simplify complex processes & elevate brand storytelling.

Video link- https://youtu.be/CBm7Ata6Q_Q?si=ND_DHlbLUT3IRPrK

Myth 5

“One video fits all platforms.”

Fact

Each platform (LinkedIn, YouTube, Instagram) requires different formats, lengths, and tones.

Example

Nike’s “You Can’t Stop Us” Campaign Across Platforms

YouTube: Nike shares long-form inspirational stories & athlete documentaries with cinematic production.

Instagram: They post short, high-impact clips with bold text overlays & music to grab attention quickly.

LinkedIn: They share professional, purpose-driven content focused on leadership, innovation & social impact.

By customizing content for each platform’s audience and format, Nike maximizes engagement and brand resonance. It proves that one-size-fits-all video strategy doesn’t work in today’s digital landscape.

YouTube- https://youtu.be/pcXTnyCmQbg?si=x8QfjKtnm39jKYwT

Instagram- https://www.instagram.com/p/CDRVLHFAqtz/…

LinkedIn- https://www.linkedin.com/…/nike_you-cant-stop-us…

Myth 6

“You only need video for marketing.”

Fact

Video is also essential for training, onboarding, internal communication, investor relations, and more. The example below demonstrates how companies use video for internal communication, training, and employee engagement, proving that video is a powerful tool beyond marketing.

Example

Cisco’s Internal Training Video

They created an internal training video to educate employees on internal systems and processes, not for public marketing. The video features a professional voiceover, clean visuals, and a structured walkthrough of Cisco’s internal tools and workflows. It was produced in collaboration with Snapshot Interactive, emphasizing clarity and engagement for internal audiences.

Video link- https://youtu.be/cTQMoQWS_Xo?si=Sa5Brb2gOKHtcEBx

Myth 7

“A good camera is all you need.”

Fact

Lighting, sound, scripting, direction, and post-production are just as critical as the camera. The 3 videos below prove that a good camera is just the starting point. It’s the post-production process including lighting, sound, editing, storytelling, setup & understanding of video fundamentals that truly makes a difference.

Example

Comparison Videos: Raw vs Final Edit

themotionmotiv: This video showcases how an editor turns short clips into scroll-stopping video with editing.

Video link- https://youtu.be/V3feLQYw3DM?si=w1XuoYAE3i4DzzbM

Think Media: This video teaches lighting & editing in a way that shows how each element affects video quality.

Video link- https://youtu.be/6HgKy2gNimQ?si=Jj1WVtJvk5G445Qj

Anvay Edits: This video shows a direct comparison between the raw, unedited footage & the final edited version.

Video link- https://youtu.be/FfeqPkI-Jkc?si=qRpqwntQrhXhN_Gm

Myth 8

“Corporate videos don’t need storytelling.”

Fact

Storytelling is what makes a message stick with viewers, whether it’s a brand film or a training module. The examples below prove that storytelling makes corporate videos more engaging, memorable & human; more effective than dry, fact-based content. Storytelling makes the brand so relatable that even B2B companies benefit from such emotional narratives.

Example

Corporate Videos by What a Story & Social Films

Landis & Gyr: This video by What a Story uses storytelling to showcase the impact & values of Landis & Gyr. Instead of listing features or stats, the video tells a narrative-driven story involving real people, challenges & the company’s role in solving them.

Video link- https://youtu.be/kvGZBGmWO0A?si=TlVeU_gibT4CSh6G

Social Films: They showcase 5 corporate videos that use strong storytelling techniques to communicate brand values & missions.

Video link- https://youtu.be/z2fQciTa7SM?si=F6Obc0c6osv7ibFg

Myth 9

“Stock footage is enough.”

Fact

While useful, over-reliance on stock footage can make videos feel generic & disconnected from the brand. The video below proves that stock footage alone can’t capture the uniqueness of a brand. Custom made content builds trust, shows real people and processes, and delivers a message that feels genuine which stock clips can’t replicate.

Example

CHG Meridian Corporate Video

This video showcases company’s digital workplace solutions using custom-shot footage of real employees, branded environments, and tailored messaging. It avoids generic stock clips and instead focuses on authentic visuals that reflect the company’s identity, culture, and services.

Video link- https://youtu.be/YTOEgCxtMEY?si=Ybiu3GNKCh94ZTdF

Myth 10

“Video production is too expensive for small businesses.”

Fact

With scalable solutions and creative planning, high-quality videos can be produced on a budget. Small businesses don’t need big budgets to create impactful videos. With simple tools & authentic storytelling, video content can boost brand trust, increase engagement & drive sales. It’s not about spending more, it’s about connecting better with their audience.

Example

Comfort Works Corporate Video

It is a small Australian company that makes custom slipcovers. They created a high-quality corporate video to showcase their brand story, values & customer experience. Despite being a small business, they used simple storytelling, minimal production setup & authentic visuals to create a compelling video that resonated with their audience.

Video link- https://youtu.be/6jKFwl0MzAE?si=zJwrSqqY9KYBnpdy

YouTube Channel link- https://www.youtube.com/@ComfortWorks

Read More
The Hidden Gems: AI Tools for Corporate Video Creators

B-Roll: What is it & How to Use it Effectively in Videos?

Music for Corporate Videos: How to Choose the Right One?

Conclusion

As we have debunked these 10 common myths, we hope you learned something new from this. It is important to clarify the misunderstandings individuals and brands develop for video production. Due to these limiting beliefs, sometimes companies get held back from promoting themselves properly with the help of videos. We don’t want any company to make a wrong decision just because such myths exist.

Share this blog with someone whom you think needs to read it. By sharing and spreading this message, it would clarify misconceptions and ensure that people are not being guided by misinformation or false notions.