Corporate videos are crafted with care, to reflect the company’s identity, emotion, and purpose. Music in these videos can shape how the viewers feel and think. They should be able to remember the message or the visuals of the video or both.

Music helps in bringing a story to life, in a way that words alone cannot. It guides the pace, shapes perception, and leaves a lasting impression long after the final frame. Choosing the right soundtrack is about aligning the tone, energy, and emotion of the music with the core message and the brand. It should be able to build tension, drive momentum, evoke trust, create warmth, or signal innovation. It can inspire confidence, convey sincerity, or bring a moment of celebration to life.

But how to select the right music for your videos, which also holds the ability to capture your audience’s attention? In this blog, we discuss the 10 steps which you can follow for choosing the right music for your videos. Continue reading below to enlighten yourself.  

10 Steps to Follow for Selecting the Right Music for your Videos

For your corporate videos, you can either create new music from scratch or you can use royalty free music, which you can find and download online from different websites. Depending on how much budget you must spend on music and on your requirements, you can go for any of the 2 options.

If you prefer to add totally new music to your videos, then you would have to hire an artist like a music producer to create one for you. That would be a costly matter for the company, but if you trust the artist and rely on their creative instincts, then definitely you should go for it. Having a piece of music, personally tailored for your video, could enhance the quality and the impact it could have on viewers.

But if you don’t want to spend much on music, there are cheaper and good options available for you. Before choosing and deciding what kind of music you should use, go through the 10 steps below so that you can arrive at the correct decision.

1.     Understand Your Audience

Before deciding, you must consider the demographics and preferences of your target audience. Who is your target audience? What do they prefer? Which kind of music can resonate with them? Depending on the answers to these questions, you should tailor the music choice according to their tastes and expectations.

2.     Match the Tone & Message

The music should complement the tone of the video. For example- for a motivational & uplifting message, you can opt for energetic & positive tracks. For a serious or reflective tone, you can choose something more subdued & contemplative.

3.     Consider the Brand Identity

The music should align with the brand’s identity. If your brand is modern & innovative, go for contemporary & dynamic music. For a more traditional brand, classical or instrumental music might be a better fit. It also depends on how the brand wants to portray themselves.

4.     Pay Attention to Pacing

The rhythm & tempo of the music should match the pacing of your video. Fast-paced music works well with quick cuts & dynamic visuals, while slower music suits longer, more thoughtful scenes.

5.     Use Royalty-Free Music

Ensure you have the right to use music. There are many platforms offering royalty-free music that can be legally used in corporate videos. This avoids any legal issues.

6.     Test Different Options

Don’t settle on the first track you find. Test different options to see which one best enhances your video. Sometimes, the perfect track is one you wouldn’t have initially considered. You can ask others as well to test which music goes well with the video.

7.     Volume and Mixing

Balance the music volume with the voiceover and other audio elements. Music should enhance, not overpower, the message. Proper mixing ensures clarity and professionalism.

8.     Key and Mood Matching

The kind of music key you use in the video can influence the overall mood. Major keys often sound happy & uplifting, while minor keys can sound more serious or somber. Choose a key that matches the emotional tone of your video.

9.     Loopability

If your video is longer, consider music that can be looped seamlessly. This ensures that the music can extend without noticeable breaks or changes, maintaining a consistent auditory experience.

10.   Syncing with Visual Cues

Sync the music with visual cues in the video. Like, aligning musical beats with cuts, transitions, or key moments in the video to enhance the impact & engagement.

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Conclusion

Music has the capability to amplify the meaning of the message; the video wants to convey. Selecting music for a video can either elevate it into something impactful and memorable or it can flatten the impact by confusing the mood and distracting from the message.

Make sure to take your time to choose the correct soundtrack for the video. Test and experiment what works best for you and your audience.  Selecting music for your video could seem like a minor part of video production but it is one of the crucial decisions since it sets the mood and pace for your audience.

We hope the above 10 steps helped you in some way or the other. Keep experimenting, testing and learning.