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Play button on paper with a sunset scene, illustrating the role of corporate videos in enhancing business.

7 Types of Corporate Videos That Every Business Should Use

Video content is an ever-growing popular content format being consumed by everyone, all over the world, even corporate videos. Whether shared on social media platforms like YouTube and LinkedIn or embedded on websites and emails, videos can turn complex messages into engaging visual stories. Talking about videos, corporate videos provide…
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Image of creating VFX in a VFX software, for a corporate video.

Which VFX Software to Use for Corporate Video Production?

Corporate videos are essential for building brand identity, delivering complex messages, and connecting with internal and external audiences. VFX has emerged as a cornerstone of modern creative expression and now is an essential component in corporate video production. It helps brands bring their messaging to life with sleek motion graphics,…
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A person holds a smartphone while a drone hovers in the background, illustrating drone videography techniques.

Tips for Drone Videography: Aerial Storytelling for Modern Brands

Drone videography has opened an entirely new way of seeing the world. It allows us to rise above the noise, quite literally, and capture moments from perspectives once reserved for helicopters or imagination. Mastering drone videography goes far beyond flying a device into the sky. It’s about understanding movement, composition,…
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VFX written on water, using visual effects to demonstrate essential concepts of VFX.

What Are the Foundational Concepts of Visual Effects (VFX)?

Visual effects (VFX) have the power to blur the line between imagination and reality. Behind every seamless illusion is a rich foundation of creative and technical mastery that often goes unseen. They shape the way we see and feel stories on the screen. Understanding the foundations allows innovation, where the…
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Multi-camera editing explained with reasons for its use in video production.

What is Multi-Camera Editing and Why You Should Use It?

Multi-camera editing involves using footage from multiple cameras that are recording the same event or scene simultaneously. This technique allows editors to switch between different angles & perspectives seamlessly, creating a dynamic & visually appealing final product. It has emerged as an essential technique for delivering high-quality, engaging video content.…
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A desk featuring two monitors and a keyboard, illustrating color grading techniques for video visuals.

Discover These 5 Color Grading Styles For Corporate Videos

Most corporate videos miss this one crucial visual element… It’s subtle, emotional, and unforgettable. And it’s called color grading. The right color tone can evoke emotion, build brand identity, and guide the viewer’s attention exactly where it needs to be. Color grading helps shape perception before a single word is…
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