Creating a memorable video outro is just as important as crafting a compelling introduction. It’s the final opportunity to leave a lasting impression on your audience, drive key messages home, and encourage the next step in engagement.

Creating an impactful video outro is a critical part of the overall video strategy. It’s about finding the right balance between creativity, clarity, and purpose.

From keeping the tone consistent with the rest of the video, to making sure the visual and messaging align with your brand’s identity, every detail counts in crafting a memorable and effective outro. A well-designed outro can help solidify your video’s message, prompt your audience to engage in meaningful ways, and ensure they’re left with a sense of completion and purpose.

In this blog, we’ll break down how to create an engaging video outro that captures attention, keeps your brand top of mind, and drives meaningful action from your viewers.

Table of Contents

What Is a Video Outro?

A video outro (also called an “end screen” or “closing scene”) is the final segment of a video where creators wrap things up. It typically includes a combination of visuals, text, branding, and calls to action (CTAs) to guide the viewer’s next step.

Outros are one of the most important, yet often overlooked elements in video production, while many focus on creating captivating intros or the main content. They give you a moment where you can reinforce your key message, encourage further engagement, and guide your audience towards taking action.

Why Is Video Outro Important?

Think of the outro as the final handshake at a business meeting. It’s your chance to:

• Reinforce your message
• Build brand recognition
• Encourage actions like subscribing, visiting a website, or purchasing a product
• Leave a lasting emotional impact

A good outro can significantly improve viewer retention, channel growth, and conversion rates.

7 Pro Tips for Creating an Effective Video Outro

1. Showcase Your Brand

Your outro should visually reinforce your brand identity & make it easy for viewers to reach out. How?

• Display your logo
• Include your tagline
• Add consistent brand colors
• Mention your website or social handles

Example:
Nike – “Write the Future” (2010 World Cup Ad)
Watch the outro of this visually impactful ad on YouTube:

Why it works:

• Strong Brand Identity: The final frames showcase the Nike logo and phrase in a bold, memorable way.
• Cinematic Finish: The fade-to-black ending coupled with emotional visuals creates a resonant close.
• Cohesive Experience: The outro aligns with the fast-paced, inspirational tone of the full video, ensuring viewers leave with the intended emotional and brand impression.

2. Keep It Concise (10-20 Seconds Max)

Aim for a short & impactful outro, ideally between 10 to 20 seconds, to maintain viewer interest. A lengthy outro can cause viewers to drop off early. Make every second count.

3. Summarize Key Points

Briefly recap the main ideas or takeaways from your video to help the message stick. This reinforces learning and improves recall.

Example:
TEDx videos often end with a clean slide summarizing key quotes or ideas. This reinforces the message without overwhelming viewers. You can watch the video of Josh Kaufman – “The First 20 Hours — How to Learn Anything”.

This popular TEDx talk concludes with a clean, effective slide summarizing the main message: that deliberate practice of just 20 hours can allow someone to grasp the fundamentals of a new skill. This closing recap provides both clarity and impact; perfect for reinforcing key ideas without overwhelming the viewer.

4. Add Background Music

Choose a suitable background track that complements the tone of your video & leaves a positive impression. Subtle music can evoke emotion and create a polished and professional feel.

Tools: Use royalty-free music from platforms like:

• Artlist
• Epidemic Sound
• YouTube Audio Library

5. End with Positive Note

Finish with something uplifting, funny, or heartwarming. Maybe a positive & memorable message that aligns with your brand values. Make sure to leave your viewers with a smile, and they’ll be more likely to return.

Example:
MrBeast’s videos often end with over-the-top giveaways and thank-you messages that leave viewers feeling excited and appreciated.

6. Provide Contact Info

Add your website, email, or social media links. Make it easy for your audience to take the next step, especially in business or educational content.

7. Include a Strong Call to Action (CTA)

Encourage viewers to take the next step, like visiting your website, subscribing to your channel, or contacting your company.

End with a clear and compelling CTA, such as:

• “Subscribe for more”
• “Visit our site for exclusive content”
• “Leave a comment below”
• “Try our product free for 7 days”

Pro Tip: YouTube allows End Screens that you can customize with video recommendations, playlists, and subscribe buttons. Here’s a quick guide:

Real-World Video Outro Examples

Here are a few high-quality examples that showcase effective outros:

Conclusion

A strong video outro is a strategic decision that can drive engagement, conversions, and brand recognition. Whether you’re a content creator, marketer, or business owner, don’t underestimate the impact of your closing scene.

Next step?
Create your own outro template or improve an existing one using the tips above. And don’t forget to test, iterate, and optimize!

Read More
What are the Psychological Tactics Behind Scroll-Stopping Videos?

10 Video Thumbnail Design Hacks for High CTR

Effective CTA (Call to Action): How to Create Them for Videos?

Frequently Asked Questions (FAQs) related to Video Outro

Q1- What is an video outro?

An outro is the final segment of a video used to wrap up the content, reinforce the brand, and encourage the viewer to take the next step.

Q2- Why is it called an outro?

“Outro” is short for “outroduction,” the opposite of an intro (introduction). It serves as the concluding element of the video.

Q3- How do you make a catchy outro?

• Use upbeat visuals and music
• Highlight your logo and CTA
• Keep it short and consistent with your video’s style
• Inspire action or emotion

Q4- How should I end a video?

Wrap up your main message, add a CTA, reinforce your brand, and finish with a consistent tone. (fun, informative, or emotional tone)