Best 20 Ads That Used Humor to Build Memorable Brands
Humor is one of the most powerful tools in advertising. Brands that make people laugh create instant recall, emotional connection, and shareability. In India, creative agencies have leveraged humor to make ads memorable while building strong brand identity.
For insights on creative brand storytelling and advertising, platforms like Shunyanant explore how humor transforms campaigns into cultural moments.
1. Fevicol “Bus Ad” – Sticking with Laughter
Fevicol’s iconic bus ad uses humor and exaggeration to convey product strength. The ad has been remembered for decades.
Internal Link: Shunyanant on creative campaigns
External Link: Campaign India
Keywords: Fevicol humorous ad, Indian creative ads
2. Airtel “Har Ek Friend Zaroori Hota Hai”
Airtel leveraged funny friendship scenarios to connect with audiences while making the brand relatable.
External Link: Economic Times Coverage
Keywords: Airtel funny ads, humorous brand campaigns
3. Amul “Topical Ads”
Amul’s witty billboards and print ads use satire and humor to comment on current events, keeping the brand relevant.
Internal Link: Shunyanant on brand humor
External Link: Hindustan Times
Keywords: Amul humorous ads, Indian print ads
4. Idea Cellular “No Idea” Series
This ad series uses everyday life humor to make telecom relatable and memorable.
External Link: Bollywood Hungama
Keywords: Idea funny ads, humorous campaigns
5. Titan “Edge Watch Ad”
Titan used subtle humor in its storytelling to highlight product features while keeping audiences entertained.
External Link: Times of India
Keywords: Titan ads, humorous advertising
6. Google India “Reunion” (Funny Twist Version)
Even emotional ads like Google’s Reunion include light humor in some variations to make the story engaging.
External Link: YouTube Official
Keywords: Google India funny ads, humorous storytelling
7. Coca-Cola “Thanda Matlab Coca-Cola” Campaign
Coca-Cola blended humor and music to create memorable and fun brand associations.
External Link: Adage India
Keywords: Coca-Cola funny ad, brand humor campaigns
8. Pepsodent “Smile Matters”
Pepsodent’s humorous takes on everyday dental problems make the brand approachable.
External Link: The Hindu
Keywords: Pepsodent humorous ads, funny campaigns
9. Cadbury “Kuch Meetha Ho Jaaye”
Cadbury’s light-hearted, humorous moments in ads enhance emotional connection and brand recall.
Internal Link: Shunyanant on emotional branding
External Link: Filmfare
Keywords: Cadbury funny ads, humorous Indian campaigns
10. Liril Soap “Shower with a Twist”
This ad series used humor and satire to make mundane routines memorable and fun.
External Link: India Today
Keywords: Liril soap humorous ads
11. Surf Excel “Daag Ache Hain”
Mixing humor and moral messaging, Surf Excel created a fun yet emotionally impactful campaign.
External Link: WARC
Keywords: Surf Excel funny ads, humorous campaigns
12. HUL Rin “Rin Washes Better”
Rin detergent ads often use exaggerated humor to convey product effectiveness.
External Link: Economic Times
Keywords: Rin humorous ads, funny product campaigns
13. McDonald’s “Happy Meal Fun” Ads
McDonald’s India used light-hearted humor to connect with kids and families, building brand affinity.
External Link: Campaign India
Keywords: McDonald’s funny ads, humorous marketing
14. Titan Fastrack “Youthful Humor”
Fastrack watches ads target youth with witty, humorous content that resonates with young audiences.
Internal Link: Shunyanant on youth branding
Keywords: Fastrack funny ads, humorous branding
15. Netflix India “Humor in Streaming Ads”
Netflix India uses cultural and situational humor to promote series and movies, making campaigns shareable.
External Link: TechCrunch
Keywords: Netflix humorous ads, streaming brand humor
16. Dabur Chyawanprash “Family Humor Ads”
Combining health messaging with humor in family contexts keeps campaigns memorable.
External Link: Business Today
Keywords: Dabur funny ads, humorous campaigns
17. Pepsodent “Family Brushing Fun”
Short humorous skits make routine activities engaging and relatable.
Internal Link: Shunyanant on creative campaigns
Keywords: Pepsodent humorous campaigns
18. Amazon India “Diwali Humor Ads”
Amazon combines cultural festivals with light-hearted humor to enhance brand recall.
External Link: Economic Times
Keywords: Amazon India funny ads, humorous marketing campaigns
19. Zomato “Order Humor” Ads
Zomato uses witty humor to make delivery experiences fun and memorable.
External Link: YourStory
Keywords: Zomato humorous ads, funny brand campaigns
20. Swiggy “Fun Food Ads”
Swiggy’s humorous content in social media campaigns engages audiences while promoting services.
External Link: Social Samosa
Keywords: Swiggy funny ads, humorous marketing campaigns
Conclusion
These 20 Indian ads demonstrate how humor builds strong brands, increases recall, and fosters emotional connections. From Fevicol to Swiggy, humor is not just entertainment—it’s strategic brand storytelling.
For deeper insights on humor, advertising strategy, and brand building, explore Shunyanant.
Best 20 Ads That Used Humor to Build Memorable Brands
Humor is one of the most powerful tools in advertising. Brands that make people laugh create instant recall, emotional connection, and shareability. In India, creative agencies have leveraged humor to make ads memorable while building strong brand identity.
For insights on creative brand storytelling and advertising, platforms like Shunyanant explore how humor transforms campaigns into cultural moments.
1. Fevicol “Bus Ad” – Sticking with Laughter
Fevicol’s iconic bus ad uses humor and exaggeration to convey product strength. The ad has been remembered for decades.
Internal Link: Shunyanant on creative campaigns
External Link: Campaign India
Keywords: Fevicol humorous ad, Indian creative ads
2. Airtel “Har Ek Friend Zaroori Hota Hai”
Airtel leveraged funny friendship scenarios to connect with audiences while making the brand relatable.
External Link: Economic Times Coverage
Keywords: Airtel funny ads, humorous brand campaigns
3. Amul “Topical Ads”
Amul’s witty billboards and print ads use satire and humor to comment on current events, keeping the brand relevant.
Internal Link: Shunyanant on brand humor
External Link: Hindustan Times
Keywords: Amul humorous ads, Indian print ads
4. Idea Cellular “No Idea” Series
This ad series uses everyday life humor to make telecom relatable and memorable.
External Link: Bollywood Hungama
Keywords: Idea funny ads, humorous campaigns
5. Titan “Edge Watch Ad”
Titan used subtle humor in its storytelling to highlight product features while keeping audiences entertained.
External Link: Times of India
Keywords: Titan ads, humorous advertising
6. Google India “Reunion” (Funny Twist Version)
Even emotional ads like Google’s Reunion include light humor in some variations to make the story engaging.
External Link: YouTube Official
Keywords: Google India funny ads, humorous storytelling
7. Coca-Cola “Thanda Matlab Coca-Cola” Campaign
Coca-Cola blended humor and music to create memorable and fun brand associations.
External Link: Adage India
Keywords: Coca-Cola funny ad, brand humor campaigns
8. Pepsodent “Smile Matters”
Pepsodent’s humorous takes on everyday dental problems make the brand approachable.
External Link: The Hindu
Keywords: Pepsodent humorous ads, funny campaigns
9. Cadbury “Kuch Meetha Ho Jaaye”
Cadbury’s light-hearted, humorous moments in ads enhance emotional connection and brand recall.
Internal Link: Shunyanant on emotional branding
External Link: Filmfare
Keywords: Cadbury funny ads, humorous Indian campaigns
10. Liril Soap “Shower with a Twist”
This ad series used humor and satire to make mundane routines memorable and fun.
External Link: India Today
Keywords: Liril soap humorous ads
11. Surf Excel “Daag Ache Hain”
Mixing humor and moral messaging, Surf Excel created a fun yet emotionally impactful campaign.
External Link: WARC
Keywords: Surf Excel funny ads, humorous campaigns
12. HUL Rin “Rin Washes Better”
Rin detergent ads often use exaggerated humor to convey product effectiveness.
External Link: Economic Times
Keywords: Rin humorous ads, funny product campaigns
13. McDonald’s “Happy Meal Fun” Ads
McDonald’s India used light-hearted humor to connect with kids and families, building brand affinity.
External Link: Campaign India
Keywords: McDonald’s funny ads, humorous marketing
14. Titan Fastrack “Youthful Humor”
Fastrack watches ads target youth with witty, humorous content that resonates with young audiences.
Internal Link: Shunyanant on youth branding
Keywords: Fastrack funny ads, humorous branding
15. Netflix India “Humor in Streaming Ads”
Netflix India uses cultural and situational humor to promote series and movies, making campaigns shareable.
External Link: TechCrunch
Keywords: Netflix humorous ads, streaming brand humor
16. Dabur Chyawanprash “Family Humor Ads”
Combining health messaging with humor in family contexts keeps campaigns memorable.
External Link: Business Today
Keywords: Dabur funny ads, humorous campaigns
17. Pepsodent “Family Brushing Fun”
Short humorous skits make routine activities engaging and relatable.
Internal Link: Shunyanant on creative campaigns
Keywords: Pepsodent humorous campaigns
18. Amazon India “Diwali Humor Ads”
Amazon combines cultural festivals with light-hearted humor to enhance brand recall.
External Link: Economic Times
Keywords: Amazon India funny ads, humorous marketing campaigns
19. Zomato “Order Humor” Ads
Zomato uses witty humor to make delivery experiences fun and memorable.
External Link: YourStory
Keywords: Zomato humorous ads, funny brand campaigns
20. Swiggy “Fun Food Ads”
Swiggy’s humorous content in social media campaigns engages audiences while promoting services.
External Link: Social Samosa
Keywords: Swiggy funny ads, humorous marketing campaigns
Conclusion
These 20 Indian ads demonstrate how humor builds strong brands, increases recall, and fosters emotional connections. From Fevicol to Swiggy, humor is not just entertainment—it’s strategic brand storytelling.
For deeper insights on humor, advertising strategy, and brand building, explore Shunyanant.
