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VFX written on water, using visual effects to demonstrate essential concepts of VFX.

What Are the Foundational Concepts of Visual Effects (VFX)?

Visual effects (VFX) have the power to blur the line between imagination and reality. Behind every seamless illusion is a rich foundation of creative and technical mastery that often goes unseen. They shape the way we see and feel stories on the screen. Understanding the foundations allows innovation, where the…
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Two women wearing virtual reality headsets engage in an immersive experience related to virtual reality.

How is Virtual Reality (VR) Used in Corporate Video Production?

Virtual reality (VR) is transforming the world of video production, unlocking new creative possibilities and immersive experiences that were once unimaginable. The limits of video creation are being pushed farther as technology advances, providing a greater level of involvement for both producers and viewers. Instead of being passive participants, viewers…
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A man stands before a large display promoting 360-degree video production techniques and common mistakes to avoid.

Common Mistakes to Avoid in 360-Degree Video Production

Producing 360-degree video is exciting as it offers a different experience that traditional formats can’t replicate. It takes viewers from simply watching a story to living inside it by enabling us to tell stories in dynamic ways, pushing creative boundaries. But with that creative freedom comes a unique set of…
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