A guide to marketing on Quora

Quora answers are used to train AI search models. If an answer is the most authoritative, it can become the “featured snippet” for many users. Search volume is increasing for questions like “Which is the best…?”, “How does [Technology] work?”, and “Top agencies in India for…”. Answer these questions with a “Structured Video.” Embed a 1-minute explainer video at the top of the text to keep users on the page longer. This is a key ranking signal. 

The Rise of “Video-Answers” in the Quora Feed

Quora’s 2026 algorithm prioritizes “Video-First” responses. Users scrolling through their feed are more likely to stop for a video than a block of text. Use a “Problem-Solution” video format. Start with the question asked on Quora as the opening hook. Seeing a human expert explain a complex topic builds instant credibility that text cannot match. 

Leverage “Quora Promoted Answers”

Quora Ads allow promotion of top-performing video answers to a targeted professional audience. Identify the answer with the highest “upvote-to-view” ratio and put a small ad budget behind it. Target by “Topic Interest” to ensure the video is seen by high-intent decision-makers. 

Drive High-Quality B2B Leads via “Spaces”

Quora Spaces have become niche communities of experts. Create or sponsor a Space focused on a specific industry. Share exclusive behind-the-scenes production footage to build a community that views you as an industry leader. 

Semantic Authority & Keyword Density

The 2026 Quora AI “reads” videos. Speak keywords naturally within the first 15 seconds of the video answer. Ensure the video metadata and surrounding text are synced. 

The 2026 Quora Tech Stack

  1. Research: Quora Ads Manager to find “Questions with High Competition but Low Quality Answers.”
  2. Creation: Shunyanant’s “Expert-Series” Package for filming high-authority video responses.
  3. Analytics: Pixel Tracking to see which Quora answers lead to website conversions. 

Frequently Asked Questions (FAQs)

  1. Is Quora better than LinkedIn for B2B in 2026? LinkedIn is better for networking, but Quora is superior for inbound lead generation. On Quora, people are reached when they search for a solution.
  2. How long should Quora videos be? The “sweet spot” is 60 to 90 seconds. Be direct. Quora users want the “answer” quickly.
  3. Is it necessary to be a “Top Writer” to rank? The 2026 algorithm values content utility above all else. A new account with a brilliant video answer can outrank a veteran writer with a generic text response.
  4. Can YouTube Shorts be reused on Quora? Yes, but remove the watermark. In 2026, Quora’s algorithm penalizes “cross-platform” watermarks to ensure the content feels native to the platform.
  5. What are the best days to post on Quora in India? Quora traffic in India is consistent throughout the week, but Sunday evenings and Monday mornings see a 20% spike. 

Conclusion

Quora in 2026 is the ultimate authority engine. By answering questions with high-quality video, a brand can be positioned at the top of the global knowledge funnel.