How to Plan a Corporate Video: A Complete Guide for Businesses
Learn how to plan a corporate video step by step—from goals and scripting to production and distribution. A complete guide by Shunyanant.
Why Planning a Corporate Video Matters
A corporate video is not just a creative asset—it is a strategic business tool. Poorly planned videos waste budget, time, and brand credibility. A well-planned corporate video, on the other hand, can drive engagement, trust, training efficiency, and conversions.
According to Wyzowl’s Video Marketing Statistics, 90% of businesses say video gives them a positive ROI
👉 https://www.wyzowl.com/video-marketing-statistics/
Step 1: Define the Objective of the Video
Before turning on a camera, clarify:
- Is this video for branding, training, sales, CSR, or recruitment?
- Is the audience internal (employees) or external (clients, investors)?
Clear objectives ensure clarity in script, tone, and visuals.
Step 2: Identify Your Target Audience
Ask:
- Who will watch this video?
- What problem are they trying to solve?
- Where will they watch it—website, LinkedIn, YouTube, internal LMS?
Audience-first planning increases retention and relevance
(Source: HubSpot Video Marketing Guide
https://blog.hubspot.com/marketing/video-marketing)
Step 3: Choose the Right Video Format
Popular corporate video formats include:
- Company profile videos
- Leadership message videos
- Training & explainer videos
- Product demos
- Event highlight videos
Explore examples in Shunyanant’s Portfolio → (internal link)
Step 4: Script & Storyboard
A strong script:
- Clearly defines the message
- Keeps videos concise
- Aligns with brand tone
Storyboarding helps visualize scenes and avoids costly re-shoots.
👉 Related read: Animation vs Live Action Videos
https://www.vyond.com/resources/live-action-vs-animation/
Step 5: Budgeting & Timeline Planning
Corporate video budgets depend on:
- Duration
- Number of shoot days
- Animation vs live filming
- Locations & equipment
Planning timelines upfront ensures on-time delivery, especially for events or launches.
Step 6: Production & Filming
Professional production ensures:
- Clear audio
- Consistent lighting
- Brand-aligned visuals
Shunyanant provides end-to-end video production services → (internal link)
Step 7: Post-Production & Review
Post-production includes:
- Editing
- Color grading
- Motion graphics
- Sound design
- Subtitles (highly recommended)
Videos with captions see higher engagement
(Source: Facebook Video Insights
https://www.facebook.com/business/news/insights/captions-videos)
Step 8: Distribution Strategy
Plan distribution before publishing:
- Website landing pages
- LinkedIn & social media
- Email campaigns
- Internal portals
FAQs: Planning a Corporate Video
- What is a corporate video?
A professional video created to communicate business messages internally or externally. - How long should a corporate video be?
Typically 1–3 minutes for marketing, longer for training. - How much does a corporate video cost in India?
Costs vary based on complexity, animation, and shoot scale. - Who should appear in a corporate video?
Leadership, employees, customers, or professional presenters. - Is scripting really necessary?
Yes, scripts ensure clarity, consistency, and time efficiency. - Can corporate videos be animated?
Absolutely—animation is ideal for complex or technical topics. - How long does production take?
Usually 2–6 weeks end to end. - Can videos be reused across platforms?
Yes, with proper planning and formatting. - Do corporate videos help SEO?
Yes—videos increase page time and engagement. - Should subtitles be included?
Yes, especially for social and mobile viewing. - Can Shunyanant handle confidential projects?
Yes, NDAs are standard practice. - Is remote filming possible?
Yes, hybrid and remote filming solutions are available. - What resolution should corporate videos be?
At least Full HD (1080p); 4K for premium use. - How many revisions are ideal?
2–3 planned revisions are standard. - How do I start a project with Shunyanant?
Visit Contact Page → (internal link)
