Visuals may grab attention, but sound creates memory. Music, voice, and silence play a powerful role in ad effectiveness.

Studios like Shunyanant treat sound design as a storytelling tool, not an afterthought.

Music Triggers Emotion

Research by Nielsen confirms that ads with strong audio branding perform better in recall and emotional response.

Effective sound design includes:

• Music aligned with brand mood
• Clear voice-over or dialogue
• Purposeful use of silence

Audio Branding Matters

Distinctive audio cues help brands stand out—even when screens are not watched fully.

Conclusion

Great ads are heard as much as they are seen. Sound turns visuals into experiences.

Focused keywords: ad sound design, music in advertising, audio branding