Video is a very important way to show how something affects society. For NGOs and development groups, it helps turn data and results into stories about people that funders, communities, and policymakers can relate to.

Impact videos can highlight how things have changed, provide a voice to those who are often ignored, and show the results of a program in ways that reports can’t. They also work very well for generating money, communicating about corporate social responsibility, and advocacy efforts.

When made with care, social impact videos strike a balance between emotion and honesty, expressing inspiring stories of change while keeping people’s dignity.