Brands, NGOs, and social entrepreneurs have found that documentary-style video storytelling is a very useful tool. This format is all about real people, genuine stories, and real effects, not scripted messages.

People today are very sensitive to fake advertising. Documentary-style videos are honest and relatable, which makes them great for social impact films, CSR projects, and brands with a purpose.

These videos build trust and empathy by focusing on real-life events. They help people connect with a cause or company on an emotional level, not just an academic one, which makes them more likely to become involved, support, or speak out.